Our Story

Hi, I'm Essra Adel, the founder of Street409Jewels.

Street409Jewels was born in January 2026 from two lifelong passions: jewelry making and a deep love for cars. Long before the business existed, I was already creating — from handcrafting beaded curtains to collecting Hot Wheels, cars and creativity have always been at the center of my world.

One day, I came across automotive-inspired jewelry online and something clicked. I thought, I can make that. So I did. I started crafting my own pieces and attaching real Hot Wheels to them, blending the beauty of handmade jewelry with the culture of the car community. My very first product was a keychain — and it took off. People loved it so much they started asking me to make custom keychains just for them.

What started as a home-based passion project has grown into something truly special. Street409Jewels has connected me with the car community in ways I never imagined, bringing unforgettable experiences and friendships along the way.

I'm deeply grateful for every single person who has supported this journey. Your love for what I create keeps me going — and I can't wait to keep building this with you. 🖤🏎️

— Essra Adel, Founder of Street409Jewels